about us


Knapsack club is about communication

We live now how we have never lived before. In this fast paced age of technology we sometimes forget the simpler things. The simple acts of story-telling, something that has made bonds between people throughout centuries. The distance between the teller and the listener is getting shorter and the need for inclusivity through communication is getting stronger. 

Storytelling can be described as the art of communication using narratives. This practice has been derived from folk stories which have been passed down generation after generation verbally and often in the written form. Scientifically, story-telling helps us cooperate and understand one another in an incredibly unique way. When listening to a story a function called ‘neural coupling’ begins to activate in the brain, which helps the listener to convert the idea presented in the story into their own experiences, easing communication. Story-telling also creates a mirroring pattern in the brain that enables the listener to have similar brain activity to the storyteller. This builds understanding and motivation amongst the listeners. Stories allow the listener to learn and discover lessons seemingly on their own, as people create moral stories to tell to children, story-telling overrides other forms of communication through its effectiveness. You’re empowered as a story-teller when you share your life experiences, especially instances of when you had failed or made mistakes. It creates a unique connection with your listener as you show your vulnerability through admitting your wrongs.

Communication is deeply intertwined within the human experience. In our daily lives we communicate to deal with various problems and concerns we have. Communication helps us understand each other, the inability to communicate can lead to ignorance and problems within our lives and relationships. Humans are social animals, therefore we have a compulsive need to communicate even when we have nothing substantial to say. Communication has evolved wildly in the last 30 years and has proven its strength during lockdown. From Zumba classes to school lessons, we have managed to stay connected digitally. 

In light of recent events, protests against racial injustice and environmental issues have proven just how important young voices are against bigger powers. When it comes to communicating, young individuals are the most important, as this will one day be their world, their planet to walk and their society to build. Communication is dynamic, continuous, and irreversible. It is an ongoing process that develops in integrity over time, meaning children may not have anything substantial to say now, but giving them a voice on a platform amongst other children will encourage them to share their ideas later on. Children growing up knowing that they have a voice means less people will suffer in silence in the future, empowering those to stand up to whatever they may face with the freedom of speech. Creating an equal world for our children starts with freedom and giving them a voice no matter how small it is. 

The KnapSack Club wants to support the next generation in their voices, publish stories of young minds and encourage the freedom of thought. We aim to work as an eco-system, we provide charm bracelets with different animals and objects to inspire kids to write stories about them. Alongside the charm bracelets we create handmade notebooks using recycled paper and scraps for kids to write their stories in. Altogether, our loyal knapsackers could get the official KnapSack, a backpack containing the charm bracelet, the notebook and some pencils, the ideal kit for kids to travel and write stories on the go with. All of these tools encourage kids to write stories about their experiences and the charms they’ve got. These stories are encouraged to be sent in on our website (www.knapsackclub.com) and will be published for all visitors to see. Some of our best stories might be illustrated and even converted into hardbacks, to be distributed on our page. 

The internet has enabled us to create platforms for the people that wouldn’t have a voice without it. Publishing the works of young children online reassures their strength in speech, and that every individual deserves to be heard, even from a young age. Implementing this unique attention to children and the stories they have to tell will mean they will be growing up with confidence in their speech, something that many adults nowadays are still missing. Explaining to children the power their words have is difficult, KnapSack is just trying to find a simpler way of doing so through a simpler concept.  Knowledge is power, and teaching valuable communication skills through story-telling empowers all of us, as we reach more people worldwide across the web. The KnapSack Club values the bonds built through story-telling, whether it's from parents to children or children to other children. Everyone has a voice that deserves to be shared, no matter how small you are.

The knapsack club is a community for kids to share stories and creations online.
A subscription to the knapsack club ensures you receive a knapsack charm each month, along with exclusive offers on products and upcoming knapsack items, and a chance to feature on our page with your stories. The subscription is only £1 a month and provides an affordable knapsack experience. 
Hi, I'm Dasha, head designer and creative director at Knapsack.

We started KnapSack as a family idea and quickly turned it into a business. My younger brothers and sister are my partners and are both story writers, tellers and great focus group leaders for all products. 


We sell story packs, encourage story telling, creativity and writing. 


You can buy our starter kit, join the club, submit stories in writing or on video and we may (if we chose them) add design, illustrate and even publish. We are publishing our first book now called  "Petes Adventures".


about me

I'm a 18 year old art foundation student at the Royal Drawing School in London. Before that I studied Graphic Communication, Fine Art, Business and History of Art at FAC Hampstead. 


I love illustrating and designing things for myself, however, my vast amount of younger siblings usually want what I have, as all siblings do. This is my way of designing something for both myself and them.


The knapsack club


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London, England